With the launch of new models, Rolex commemorates the brand's founding year and connects the brand's innovative origins, as well as its virtuous skills and experience through the Perpetual Movement. Looking back at design is not only a tribute to the past, but also a new way to express the factory's relentless commitment to excellence for more than a century. The Model 1908 symbolizes the brand's efforts to celebrate tradition while constantly reviewing past achievements and innovating the old. This presents elements of the brand's history and opens up new paths through unexpected angles
